Insights with Impact Blog
Category Archives: Blog
Number of the Week: 104 Days Until Conventions Commence
By Francy Wade At Anderson Robbins Research, our currency is data. We eat, sleep and breathe digits. Today we are launching a new blog series: Number of the Week. Each Tuesday, we will give you a number that means something … Continue reading
Millennials in the Media: Week of March 28, 2016
By Lauren Coates Even though Millennials outnumber other generations, this group donates the least amount of money to charity…or do they? Andre Bourque’s new article for Entrepreneur suggests that Millennials are simply not getting the credit they deserve when it … Continue reading
Millennials in the Media: Week of March 19, 2016
By Lauren Coates In recent years, many marketers have believed that the best way to reach Millennials was to advertise in a brief, Twitter-esque fashion. Chris Giliberti, Chief of Staff at Gimlet Media, disagrees. In an article for Forbes, Giliberti … Continue reading
Ad Club’s Women’s Forum + Anderson Robbins Data = A Look at the REAL Modern Household
By Francy Wade When we heard the theme of this year’s Ad Club Women’s Leadership Forum was #NoFilter, we knew the Anderson Robbins Research team would fit right in. Not simply because we have no filter all day in the … Continue reading
Millennials in the Media: Week of February 22, 2016
By Lauren Coates As many of you know from reading my previous blogs, Millennials are the largest generation in the U.S., which has led many industry giants to rebrand their offerings to cater to the Millennial market. In her latest … Continue reading
Millennials in the Media: Week of February 15, 2016
By Lauren Coates Since starting this blog series, I have read many articles detailing the many differences between Millennials and previous generations. Many of these stories focus on Millennials’ aversion to settling down. As a Millennial with little experience investing, … Continue reading
Millennials in the Media: Week of February 1, 2016
By Lauren Coates Rather than focusing on news articles, this week’s blog examines a recently published book about how Millennials are re-shaping American culture. The Next America: Boomers, Millennials, and the Looming Generational Showdown by Paul Taylor relies on the … Continue reading
Flashback Friday: Our President on Fox News
By Francy Wade Ahead of the Iowa Caucuses, our President Chris Anderson, put that primary in perspective on Fox News. In his interview, with Gretchen Carlson, Chris told the audience how the Iowa Caucuses are like a “pre-season baseball game”. … Continue reading
Give Me Your Digits: 3 Reasons Journalists Love Data and You Should Too
By Francy Wade I am not a data scientist, but I love to preach the power of numbers. My earliest professional days were spent in newsrooms, where accuracy, impartiality and a good story are in high demand. One thing that … Continue reading
Millennials in the Media: Week of January 25, 2016
By Lauren Coates Election years are always a busy time at Anderson Robbins Research. With the Iowa Caucus happening this Monday, it is especially hectic. So, when preparing to write my weekly post about Millennials in the media this week, … Continue reading