When we heard the theme of this year’s Ad Club Women’s Leadership Forum was #NoFilter, we knew the Anderson Robbins Research team would fit right in. Not simply because we have no filter all day in the office, but also because our data allows us to unmask the hidden truths to any pressing business or lifestyle question. You want insights, we’ve got them.
Deciding to sponsor the Ad Club’s event was a no brainer. They are always able to bring together the smartest group of women and most interesting speakers impacting our lives. The fun part was being able to use our expertise and come up with an interesting story to share with all of the participants.
On everyone’s chair at the conference at the Seaport World Trade Center on March 1, was the infographic you see in this blog post. It tells the very real story of how women feel about their households in 2016. While all of their family members might be very happy, women aren’t as satisfied and they are doing more.
From our survey, of over a thousand Americans in January 2016, we uncovered what the happiest women and households have in common: they spend time together. Some ways they accomplish this: They eat meals together everyday, they talk instead of text and they even have hobbies they share.
This is just a small piece of what we uncovered from this survey. In the coming months we will be revealing more about the state of the modern American household. So stay tuned.