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Our value is uncovering critical information and
delivering winning strategies that influence decisions.

Business

Shaping the way you interact with your target market requires a keen understanding of opinions and behaviors. We know how to surface the information required to influence a broad range of stakeholders, including employees, customers, opinion leaders, financial analysts and Board members.
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Politics

Often related to ballot questions and issue campaigns, we can help you identify the right message, spokespeople and target audience to create winning strategies. Guided by insight, we help our clients make informed decisions.
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Public Affairs

Our objective is empowering clients with the information required to advocate on their own behalf. Ranging from gathering diverse perspectives to testing messages, we quickly and accurately deliver targeted approaches that meet our clients’ unique needs.
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Insights with Impact Blog

Out & About with Anderson Robbins: Reporting Back from NEMRA’s Spring Conference

May 25, 2016

NEMRA 2016
By Lauren Coates

As a market research professional, it is vital to keep up with the latest techniques and trends in the industry. The New England Marketing Research Association (NEMRA) holds semi-annual conferences allowing those in the field to connect, share ideas, and learn new and useful ways to conduct research.

All of the sessions presented at NEMRA this spring were educational and useful, but Jeffrey Henning, founder of Researchscape International, delivered my favorite (even though I didn’t win any of the trivia prizes). His presentation described several ways to easily “gamify” research studies. By adding games to online surveys, participants are more engaged and are more likely to provide actionable insights. Here is a sampling of his gaming techniques:

Time limits. Rather than asking survey respondents to simply recall cereal brands, turn it into a fun activity by saying “I challenge you to name as many cereal brands as you can in 30 seconds.” This phrasing will bring out competitiveness of respondents and make them want to give it their all.

Scoring. Another helpful tool for engaging survey respondents is to turn the questionnaire into a quiz. In a scoring game you would tell the respondent you are going to quiz them on their knowledge of cereal brands, then present several pictures of cereal boxes (without the names) and have them name the brand. For every cereal that they correctly identify, they would get a point added to their score. Again, this easy game will engage respondents and result in more accurate results.

Reward. A third way to excite respondents is by offering a non-monetary reward at the end of a survey. Similar to the scoring exercise, you could present respondents with a quiz and say that you’re going to test their cereal IQ. In addition to earning points for correct answers, you could also provide them with tips. For example, if a respondent incorrectly answers a question about the amount of fiber in a serving of cereal, you could give the correct answer AND information about why fiber is important to include in everyday meals.

I highly recommend NEMRA’s conferences. If you want to learn more about NEMRA Follow them on Twitter @NE_MRA. To check out more news from Anderson Robbins be sure to Follow us @ARResearch.

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Team

Jennifer Robbins
Co-Founder & CEO
Expertise
  • Specializes in consumer marketing research, brand and reputation management, and communications research for opinion influencers, executives, clinicians and consumers
  • Designs and directs global qualitative and quantitative opinion research for corporations, non-profit organizations and trade associations
  • Evaluates advertising, public relations and marketing campaigns with her clients and their agencies
  • Began her career at Penn, Schoen & Berland (PS&B), pollsters for President Bill Clinton and Microsoft, among others
  • Received a B.A. in Government from Colby College
    Interests
    • Active in the Boston business community, making new connections and mentoring young professionals
    • Serves as the Vice Chair for the March of Dimes Board of Directors in Boston
    • Volunteers time at her children’s schools with a favorite role as the “Mystery Reader”
    • Challenges herself with distance running
    • Loves to experience new places, cultures and cuisine, which includes at least one new travel adventure per year with friends or family

    Chris Anderson
    Co-Founder & President
    Expertise
    • Works on significant public policy issues across industries
    • Incorporates quantitative and qualitative research elements for campaigns designed to resonate with clearly-defined audiences
    • Held positions of increasing responsibility with Kiley and Company and Opinion Dynamics
    • Earned a M.A in Statistical Analysis, Public Opinion and Political Science from Columbia University
    • Received a B.A. in English from Colby College
      Interests
      • Serves as a member of the Fox News election night decision team
      • Has an active membership in the American Association for Public Opinion Research (AAPOR)
      • Serves as advocate and former Board Chair for Read to a Child: Boston
      • Enjoys everything outdoors (skiing, running, fishing, hiking) with his family
      • Appreciates time with a good fiction book or listening to live music

      Henry Kanter
      Director of Operations
      Expertise
      • Excels at the “nuts and bolts” of survey research, ensuring methodologies are designed realistically and executed properly
      • Counts 5,000 research studies as the number managed to date, using telephone, Internet, postal mail, interviews, mall intercepts, focus groups, exit polls and door-to-door surveys
      • Ensured research integrity and accuracy at Opinion Dynamics Corporation
      • Began his career as the field director at Cambridge Reports, Inc.
      • Earned a B.A. in Sociology, while studying Research Methods and Analysis at University of Massachusetts Amherst
        Interests
        • Volunteers at the Mary Ann Morse Nursing Home doing pet therapy for residents
        • Helps transport rescue dogs regularly because he’s an avid dog lover
        • Raised money for the Jimmy Fund for the past 20 years by participating in the Pan-Mass Challenge
        • Appreciates time with his family, which also includes a dog, three cats and two horses

        Lauren Manganello
        Director
        Expertise
        • Specializes in concept testing, message development, advertising evaluation, employee research, reputation management, communication research and multi-national studies
        • Manages qualitative and quantitative research for healthcare, financial services, consumer and non-profit organizations
        • Involved previously in global B2B, non-profit and international consumer research with KRC Research
        • Gained experience earlier in her career working at Portland Research, honing her skills in methodology, philosophy and process
        • Received a B.S. cum laude in Marketing from Bentley University
          Interests
          • Participates in activities for her children at the Waldorf School
          • Enjoys traveling to beach destinations, cruising and exploring the Casco Bay Islands, particularly in the summer
          • Loves spending time with her family, including three young, active children

          Francy Wade
          Vice President, Communications
          Expertise
          • Creates and directs communications strategies for both traditional and social media
          • Named a “Rising Star” by the Boston Business Journal in 2011 and nominated for an Emmy earlier in her career
          • Held a variety of political and media relations positions with InkHouse, Solomon McCown & Co. and the State Treasurer of Massachusetts
          • Began her career as a journalist at WBZ-TV (Boston), WNBC (New York) and NY1 News
          • Earned a B.A./B.F.A. in Journalism and Film Studies from New York University
            Interests
            • Member of Screen Actors Guild and American Federation of TV and Radio Actors (SAG/AFTRA)
            • Rode the Pan-Mass Challenge
            • Enjoys hiking, biking and swimming with her three children and husband

            Join Our Team

            Clients

            Anderson Robbins works with diverse clients across a broad range of industries. Some past and current clients include:

            A Nun’s Life Ministry

            Blue Cross Blue Shield of Massachusetts

            Boathouse Group

            Brother

            Cambridge Health Alliance

            Cargill

            Carmen’s Union

            Children’s Hospital

            Citizen’s Housing and Planning Association

            Cleveland Clinic

            Conrad N. Hilton Foundation

            Death with Dignity

            Dell

            Dewey Square Group

            DLA Piper LLP

            Ecolab

            Eli Lilly

            Fidelity Bank

            Five Corner Strategies

            Fox News Network LLC

            Genzyme

            Greater Boston Chamber of Commerce

            Harrington Hospital

            Harvard University

            Heartwood Academy

            Inkhouse

            Iron Mountain

            Jelmar

            Linkables

            Lincoln Financial

            Marriott International

            Mass Food Association

            Massachusetts Association of Health Plans

            Massachusetts Medical Society

            Massachusetts Nurses Association

            Maura Healey Campaign

            McGladrey

            Michigan Nurses Association

            Mohegan Sun

            NeighborWorks America

            Network Health

            Ogilvy Public Relations

            Parallon

            PJA Advertising & Marketing

            Racepoint Global

            Right to Repair Committee

            Royal Caribbean

            Screening for Mental Health

            Solomon McCown

            Stand for Children

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