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Shaping the way you interact with your target market requires a keen understanding of opinions and behaviors. We know how to surface the information required to influence a broad range of stakeholders, including employees, customers, opinion leaders, financial analysts and Board members.
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Often related to ballot questions and issue campaigns, we can help you identify the right message, spokespeople and target audience to create winning strategies. Guided by insight, we help our clients make informed decisions.
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Public Affairs

Our objective is empowering clients with the information required to advocate on their own behalf. Ranging from gathering diverse perspectives to testing messages, we quickly and accurately deliver targeted approaches that meet our clients’ unique needs.
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Twitter Feed

Chris Anderson @ChrisARResearch Nov 15
Trump’s inside straight, and why the national polls were right: https://t.co/3oRPOgjRfE

Anderson / Robbins @ARResearch Nov 15
Our @ChrisARResearch is on the @foxnewspoll team. Read his fascinating take on the polls and probability in 2016 https://t.co/O4uVlplpmO

francywade @francywade Nov 15
A pollsters take: “Inside straights happen, and Donald Trump just drew one.” This –> https://t.co/NMAXIyjyml via @ChrisARResearch

Jennifer Robbins @JenARResearch Oct 27
Don’t miss my business partner!

Insights with Impact Blog

An Inside Straight

November 15, 2016

By Chris Anderson

The national polls were right. On average, national polls found Hillary Clinton up by 3 points leading up to Election Day. She appears to have won the popular vote by about 1 point.

National polls have averaged a 2-point differential from the final result over the past 12 presidential races, so the 2016 polling was about as accurate as usual.

Based largely on eight national polls I conducted in partnership with Fox News over the fall, I thought Hillary Clinton would win the national vote by 2 to 4 points – enough that an Electoral College upset would have been out of reach.

But when I revisited our pre-election polling, the story of a potentially much closer race was right in front of me. Clinton’s support had been flat and her edge ranged from just 1 to 3 points, with the exception of right after the release of the Access Hollywood video when Trump’s support briefly slipped 4 points.

So why was there such widespread surprise at a Trump victory when Clinton’s edge in polling was within the margin of error all fall?

The main reason for the great surprise was that a lower probability outcome prevailed. Donald Trump drew the inside straight many said he would need in order to prevail. Before Trump’s election, 3 of 44 presidents lost the popular vote but won in the Electoral College. The odds of drawing an inside straight are 4 in 47.
But what happened that led to this lower probability outcome?

Late deciding voters broke disproportionately for Trump.
Undecided voters and those supporting third-party candidates in our polling tended to view both Clinton and Trump unfavorably, while also thinking Clinton had the judgment and qualifications and Trump did not. I thought these voters were unlikely to break disproportionately for Trump at the end, but they did. According to exit polls, voters who were unfavorable toward both candidates voted for Trump by 20 points (49% to 29%).

Nationally, voters who decided in the final week broke for Trump, 47% to 42%.  But the late break was even more decisive in Wisconsin (59% to 30%) and Pennsylvania (54% to 37%), where Trump achieved his biggest upsets. As it turned out, late-deciding voters were more interested in “draining the swamp” than in traditional qualities associated with competence.

There was a lower and harder ceiling on Clinton’s support than many thought.
Clinton never trailed in any of the eight polls we conducted over the fall, and I assumed this meant she had a higher ceiling of support than Trump. In hindsight, I should have questioned this assumption when Clinton’s support stayed stuck at 45% after the Access Hollywood video release. When voters didn’t move toward her after the release of a video that would have been fatal to any past candidate, why would they on Election Day?

There was no Rust Belt firewall. 
Either there were some significant polling misses in Michigan, Pennsylvania and Wisconsin, or there was a huge late break for Trump. Either way, polling in these states contributed to a belief that Clinton had a Rust Belt firewall that would save her in the Electoral College, even if she lost the popular vote.

It is now clear that polling (both nationally and especially in the upper Midwest) was close enough that we should have spent more time exploring and articulating alternate outcomes rather than arguing for the data and logic that supported the higher probability outcome. But at the same time, we should recognize that when a lower probability outcome becomes the result, this isn’t necessarily a failure of polling or modeling. It might just be a lower probability outcome.

Inside straights happen, and Donald Trump just drew one.

Read the full post >


Jennifer Robbins
Co-Founder & CEO
  • Specializes in consumer marketing research, brand and reputation management, and communications research for opinion influencers, executives, clinicians and consumers
  • Designs and directs global qualitative and quantitative opinion research for corporations, non-profit organizations and trade associations
  • Evaluates advertising, public relations and marketing campaigns with her clients and their agencies
  • Began her career at Penn, Schoen & Berland (PS&B), pollsters for President Bill Clinton and Microsoft, among others
  • Received a B.A. in Government from Colby College
    • Active in the Boston business community, making new connections and mentoring young professionals
    • Serves as the Vice Chair for the March of Dimes Board of Directors in Boston
    • Volunteers time at her children’s schools with a favorite role as the “Mystery Reader”
    • Challenges herself with distance running
    • Loves to experience new places, cultures and cuisine, which includes at least one new travel adventure per year with friends or family

    Chris Anderson
    Co-Founder & President
    • Works on significant public policy issues across industries
    • Incorporates quantitative and qualitative research elements for campaigns designed to resonate with clearly-defined audiences
    • Held positions of increasing responsibility with Kiley and Company and Opinion Dynamics
    • Earned a M.A in Statistical Analysis, Public Opinion and Political Science from Columbia University
    • Received a B.A. in English from Colby College
      • Serves as a member of the Fox News election night decision team
      • Has an active membership in the American Association for Public Opinion Research (AAPOR)
      • Serves as advocate and former Board Chair for Read to a Child: Boston
      • Enjoys everything outdoors (skiing, running, fishing, hiking) with his family
      • Appreciates time with a good fiction book or listening to live music

      Henry Kanter
      Director of Operations
      • Excels at the “nuts and bolts” of survey research, ensuring methodologies are designed realistically and executed properly
      • Counts 5,000 research studies as the number managed to date, using telephone, Internet, postal mail, interviews, mall intercepts, focus groups, exit polls and door-to-door surveys
      • Ensured research integrity and accuracy at Opinion Dynamics Corporation
      • Began his career as the field director at Cambridge Reports, Inc.
      • Earned a B.A. in Sociology, while studying Research Methods and Analysis at University of Massachusetts Amherst
        • Volunteers at the Mary Ann Morse Nursing Home doing pet therapy for residents
        • Helps transport rescue dogs regularly because he’s an avid dog lover
        • Raised money for the Jimmy Fund for the past 20 years by participating in the Pan-Mass Challenge
        • Appreciates time with his family, which also includes a dog, three cats and two horses

        Lauren Manganello
        • Specializes in concept testing, message development, advertising evaluation, employee research, reputation management, communication research and multi-national studies
        • Manages qualitative and quantitative research for healthcare, financial services, consumer and non-profit organizations
        • Involved previously in global B2B, non-profit and international consumer research with KRC Research
        • Gained experience earlier in her career working at Portland Research, honing her skills in methodology, philosophy and process
        • Received a B.S. cum laude in Marketing from Bentley University
          • Participates in activities for her children at the Waldorf School
          • Enjoys traveling to beach destinations, cruising and exploring the Casco Bay Islands, particularly in the summer
          • Loves spending time with her family, including three young, active children

          Francy Wade
          Vice President, Communications
          • Creates and directs communications strategies for both traditional and social media
          • Named a “Rising Star” by the Boston Business Journal in 2011 and nominated for an Emmy earlier in her career
          • Held a variety of political and media relations positions with InkHouse, Solomon McCown & Co. and the State Treasurer of Massachusetts
          • Began her career as a journalist at WBZ-TV (Boston), WNBC (New York) and NY1 News
          • Earned a B.A./B.F.A. in Journalism and Film Studies from New York University
            • Member of Screen Actors Guild and American Federation of TV and Radio Actors (SAG/AFTRA)
            • Raises awareness and funds for March of Dimes through participation in the Falmouth Road Race
            • Rode the Pan-Mass Challenge
            • Enjoys hiking, biking and swimming with her three children and husband

            Join Our Team


            Anderson Robbins works with diverse clients across a broad range of industries. Some past and current clients include:

            A Nun’s Life Ministry

            Blue Cross Blue Shield of Massachusetts

            Boathouse Group


            Cambridge Health Alliance


            Carmen’s Union

            Children’s Hospital

            Citizen’s Housing and Planning Association

            Cleveland Clinic

            Conrad N. Hilton Foundation

            Death with Dignity


            Dewey Square Group

            DLA Piper LLP


            Eli Lilly

            Fidelity Bank

            Five Corner Strategies

            Fox News Network LLC


            Greater Boston Chamber of Commerce

            Harrington Hospital

            Harvard University

            Heartwood Academy


            Iron Mountain



            Lincoln Financial

            Marriott International

            Mass Food Association

            Massachusetts Association of Health Plans

            Massachusetts Medical Society

            Massachusetts Nurses Association

            Maura Healey Campaign


            Michigan Nurses Association

            Mohegan Sun

            NeighborWorks America

            Network Health

            Ogilvy Public Relations


            PJA Advertising & Marketing

            Racepoint Global

            Right to Repair Committee

            Royal Caribbean

            Screening for Mental Health

            Solomon McCown

            Stand for Children