By Lauren Coates

Rather than focusing on news articles, this week’s blog examines a recently published book about how Millennials are re-shaping American culture. The Next America: Boomers, Millennials, and the Looming Generational Showdown by Paul Taylor relies on the Pew Research Center’s vast collection of data, to examine where the United States currently is as a nation and predicts where it will be in the near future.

Taylor, former Executive Vice President of Pew Research Center and political reporter for the Washington Post, begins the book by describing how the quintessential “American Dream” is vastly changing thanks to Millennials. For the first time in American history, this younger generation may have a lower standard of living than their parents. Additionally, Baby Boomers are inching closer to retirement every day and many are relying on depleted government programs to help them live out their golden years. This begs the question: How can Baby Boomers reap the rewards of retirement without bankrupting the already struggling Millennial generation?

The book goes on to discuss issues such as politics, the economy, technology, immigration, and much more. Including charts and statistical facts in every chapter, Taylor maintains his role as a tour guide throughout the history of previous generations, while also offering his unique insights and predictions about this dynamic Millennial generation.

The book is definitely worth a read and serves as a fascinating reference guide to some of the most compelling data on Millennials. To make sure you don’t miss an installment of Millennials in the Media follow us on Twitter @ARResearch.