By Lauren Coates

Forbes recently surveyed nearly 500 Millennials in an effort to discover their beliefs, habits, and preferences. In a recent article for AdWeek, Carrie Cummings outlines everything that Forbes found makes Millennials “tick,” and realizes that many of them are actually highly motivated and entrepreneurial. For example, eight-in-ten Millennials believe in the “American Dream,” but they associate it less with white-picket fences and more with owning a company or being debt free. In fact, Millennials are so focused on advancing their careers that they view LinkedIn more often than Twitter or SnapChat. On top of all that, a whopping 97% are optimistic about their future.

Not only are Millennials driven to be successful in the business arena, but they are also driven to lead a healthy lifestyle. Walk into any Trader Joe’s or Whole Foods Market and you’ll observe consumers, especially Millennials, seeking out foods and other products that are free from complex and artificial ingredients. A recent article in Supermarket News explains that Millennials are drawn to items that boast “free-from” claims, such as non-GMO or no preservatives, because they equate “health” with minimally processed items. In fact, a recent report found that younger shoppers actually prefer products that eliminate harmful ingredients over products that add healthy ones. The study went on to conclude that six-in-ten Millennials “worry quite a bit about harmful ingredients” while older generations are much less concerned.

Maybe Baby Boomers could learn a lesson from their happy and healthy Millennial counterparts!

To make sure you don’t miss an installment follow us on Twitter @ARResearch.