Insights with Impact Blog

Number of the Week: 93

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By Francy Wade

Anderson Robbins Research recently conducted a national survey in an attempt to uncover insights into the modern American household. We wanted to ultimately gauge the level of satisfaction with how households run and see if there were differences in gender, age and other demographic breakdowns.

With all of the talk in the political world of Americans’ dissatisfaction with our country, we were pleasantly surprised that it doesn’t seem to resonate in individual households. We found that 93 percent of respondents said that their household is happy overall. Women, however, tend to be more stressed out with maintaining this level of happiness. So we broke down what made the difference for women who live in very happy households compared to other women.

We found that women with very happy households are more apt to say:

• Their household is run proactively
• They feel like the boss
• Everyone eats together at least once a day
• They communicate with members of their household through phone calls
• They have hobbies with their spouse

I love these tips not only because they seem practical but they have data to back-up the fact that they work. If you want to dive into some of the other information from the survey check out our infographic here. There are still more insights to be revealed so be sure to keep up with us on Twitter.

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