Our value is uncovering critical information and
delivering winning strategies that influence decisions.


Shaping the way you interact with your target market requires a keen understanding of opinions and behaviors. We know how to surface the information required to influence a broad range of stakeholders, including employees, customers, opinion leaders, financial analysts and Board members.
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Often related to ballot questions and issue campaigns, we can help you identify the right message, spokespeople and target audience to create winning strategies. Guided by insight, we help our clients make informed decisions.
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Public Affairs

Our objective is empowering clients with the information required to advocate on their own behalf. Ranging from gathering diverse perspectives to testing messages, we quickly and accurately deliver targeted approaches that meet our clients’ unique needs.
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Insights with Impact Blog

Data Dissemination: ACLU & Anderson Robbins Partner to Improve the Criminal Justice System

August 15, 2017

Law blue glowing binary matrix style background
By Francy Wade

It’s crowded out there in the media landscape. Our eyeballs and brains are exhausted by what we read and see on traditional platforms and social media. If you want to make news, change minds or influence people it’s said that a picture is worth a thousand words. If that adage is true, I would argue that a data point is worth ten-thousand.

This summer, we helped one of our long-time partners the American Civil Liberties Union (ACLU) of Massachusetts, launch their “What a Difference a DA Makes” campaign. Using our data as the basis for change, the ACLU developed this initiative to educate voters about the powers of district attorneys, and how voters can hold prosecutors accountable and encourage them to be fair and just.

We worked with the ACLU to find out what Massachusetts voters think of the State’s criminal justice system. Only 48 percent of those surveyed said the system is working, while 73 percent – including roughly equal numbers of Democrats, Republicans and Independents – said the system works differently for different people. The dissatisfaction with the status quo resonated with reporters who used the data to write headlines and put meat onto the bones of their stories.

Whether it is criminal or social justice, the environment or bettering the education system, at Anderson Robbins Research we take pride in our passion for issues that mean something to us. It isn’t easy to help influence opinions in these areas, but it is our mission to help organizations do it because of our ability to both understand data and how to spread it.

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Jennifer Robbins
Co-Founder & CEO
  • Specializes in consumer marketing research, brand and reputation management, and communications research for opinion influencers, executives, clinicians and consumers
  • Designs and directs global qualitative and quantitative opinion research for corporations, non-profit organizations and trade associations
  • Evaluates advertising, public relations and marketing campaigns with her clients and their agencies
  • Began her career at Penn, Schoen & Berland (PS&B), pollsters for President Bill Clinton and Microsoft, among others
  • Received a B.A. in Government from Colby College
    • Active in the Boston business community, making new connections and mentoring young professionals
    • Serves as the Vice Chair for the March of Dimes Board of Directors in Boston
    • Volunteers time at her children’s schools with a favorite role as the “Mystery Reader”
    • Challenges herself with distance running
    • Loves to experience new places, cultures and cuisine, which includes at least one new travel adventure per year with friends or family

    Chris Anderson
    Co-Founder & President
    • Works on significant public policy issues across industries
    • Incorporates quantitative and qualitative research elements for campaigns designed to resonate with clearly-defined audiences
    • Held positions of increasing responsibility with Kiley and Company and Opinion Dynamics
    • Earned a M.A in Statistical Analysis, Public Opinion and Political Science from Columbia University
    • Received a B.A. in English from Colby College
      • Serves as a member of the Fox News election night decision team
      • Has an active membership in the American Association for Public Opinion Research (AAPOR)
      • Serves as advocate and former Board Chair for Read to a Child: Boston
      • Enjoys everything outdoors (skiing, running, fishing, hiking) with his family
      • Appreciates time with a good fiction book or listening to live music

      Henry Kanter
      Director of Operations
      • Excels at the “nuts and bolts” of survey research, ensuring methodologies are designed realistically and executed properly
      • Counts 5,000 research studies as the number managed to date, using telephone, Internet, postal mail, interviews, mall intercepts, focus groups, exit polls and door-to-door surveys
      • Ensured research integrity and accuracy at Opinion Dynamics Corporation
      • Began his career as the field director at Cambridge Reports, Inc.
      • Earned a B.A. in Sociology, while studying Research Methods and Analysis at University of Massachusetts Amherst
        • Volunteers at the Mary Ann Morse Nursing Home doing pet therapy for residents
        • Helps transport rescue dogs regularly because he’s an avid dog lover
        • Raised money for the Jimmy Fund for the past 20 years by participating in the Pan-Mass Challenge
        • Appreciates time with his family, which also includes a dog, three cats and two horses

        Lauren Manganello
        • Specializes in concept testing, message development, advertising evaluation, employee research, reputation management, communication research and multi-national studies
        • Manages qualitative and quantitative research for healthcare, financial services, consumer and non-profit organizations
        • Involved previously in global B2B, non-profit and international consumer research with KRC Research
        • Gained experience earlier in her career working at Portland Research, honing her skills in methodology, philosophy and process
        • Received a B.S. cum laude in Marketing from Bentley University
          • Participates in activities for her children at the Waldorf School
          • Enjoys traveling to beach destinations, cruising and exploring the Casco Bay Islands, particularly in the summer
          • Loves spending time with her family, including three young, active children

          Andrew Schwartz
          • Thrives in fast-paced, innovative environments – startups and political campaigns
          • Manages quantitative and qualitative research for political and public affairs clients
          • Cut his political teeth working in field for the Obama campaign in North Carolina in 2008
          • Specialized in Global Political Marketing while receiving a MA in International Affairs from the Fletcher School at Tufts University
          • Received a BA in International Relations from Brown University
            • Serves as a member of the Fox News election night exit poll team
            • Lives in Denver to take advantage of ample craft beer, skiing, and hiking opportunities
            • Loves to travel, highlighted by a six-month sabbatical through South America in 2015
            • Equally happy writing complex Excel formulas or detailing a complex woodworking joint

            Francy Wade
            Vice President, Communications
            • Creates and directs communications strategies for both traditional and social media
            • Named a “Rising Star” by the Boston Business Journal in 2011 and nominated for an Emmy earlier in her career
            • Held a variety of political and media relations positions with InkHouse, Solomon McCown & Co. and the State Treasurer of Massachusetts
            • Began her career as a journalist at WBZ-TV (Boston), WNBC (New York) and NY1 News
            • Earned a B.A./B.F.A. in Journalism and Film Studies from New York University
              • Member of Screen Actors Guild and American Federation of TV and Radio Actors (SAG/AFTRA)
              • Raises awareness and funds for March of Dimes through participation in the Falmouth Road Race
              • Rode the Pan-Mass Challenge
              • Enjoys hiking, biking and swimming with her three children and husband

              Join Our Team


              Anderson Robbins works with diverse clients across a broad range of industries. Some past and current clients include:

              A Nun’s Life Ministry

              Blue Cross Blue Shield of Massachusetts

              Boathouse Group


              Cambridge Health Alliance


              Carmen’s Union

              Children’s Hospital

              Citizen’s Housing and Planning Association

              Cleveland Clinic

              Conrad N. Hilton Foundation


              Dewey Square Group

              DLA Piper LLP


              Eli Lilly

              Fidelity Bank

              Five Corner Strategies

              Fox News Network LLC


              Greater Boston Chamber of Commerce

              Harrington Hospital

              Harvard University

              Heartwood Academy


              Iron Mountain



              Lincoln Financial

              Marriott International

              Mass Food Association

              Massachusetts Association of Health Plans

              Massachusetts Medical Society

              Massachusetts Nurses Association

              Maura Healey Campaign


              Michigan Nurses Association

              Mohegan Sun

              NeighborWorks America

              Network Health

              Ogilvy Public Relations


              PJA Advertising & Marketing

              Racepoint Global

              Right to Repair Committee

              Royal Caribbean

              Screening for Mental Health

              Solomon McCown

              Stand for Children